Oyster card wallets offer one of the efficient methods, which warrants a visual place for your organisation or brand and allows many important opportunities to promote your organisation. It is a stylishly designed promotional product, which makes an premium campaigning platform for your society and allows a solid platform for your business organization. Oyster card […]
Six critical steps to prepare for a Career Fair
I’ve been reminded recently, rather forcefully, that not all reality hackers are anti-neoconservatives. Bush endorses teaching ‘intelligent design’. I can’t help hearing “intelligent design” as emerging from scores of focus group research.
There’s a war going on. I’m not safe in my own house. Americans are bombarded by 3,000 paid messages each day […]
How many times have you been handed a business card and immeadetly got a negative impression on the person who handed you the card and the business they represent?
All too often, small business owners tend to skip investing in getting a decent business card designed by professional corporate identity designers. They either go for the […]
Most entrepreneurs and senior executives completely miss out on one of the most powerful branding strategies available in today’s market…The creation of their own personal brand. Most people in business understand the need to build brand equity at the corporate level or for products, services, intellectual property, etc., but very few understand the substantial benefits […]
Unless you have lived in a cave for the past few years, you have seen them in your community. A group of women over 50 years of age dressed as pimps. Big red hats with feathers, boas draped around their shoulders, purple velvet suits, as gaudy as you can imagine. These ladies […]
Business branding for personal service type companies is not as simple as for other types of companies. If you look to slick and corporate you will actually lose customers and potential customer. Instead you must concentrate on the friendly atmosphere and you’ll need to create a logo little, which conveys this message.
Personal service companies […]
This article is part two in a three part series on naming. The previous article in this series contained advice on how to select a naming firm and today’s article will cover the elements that go into creating a great name.
Contrary to popular belief all of the great names have not already been taken. So, […]
As IT specialists, a big way to differentiate yourself is to make sure that you’re branding your company. Focus on selling your company name with its new industry twist. In this article, you’ll learn why branding your company is so important for IT specialists.
Don’t go in flashing the certifications and vendor logos because that reduces […]
Today, in many organizations around the world, branding is treated as a cosmetic exercise only, and regarded merely as a new name, logo, stationary and possibly a new advertising campaign. But, to associate your “brand” with such superficial cosmetics is like saying that people are really only the sum of their name, face and sometimes […]